Crafting a Human-Centered Tourist Experience: A Hands-On Workshop

22-24 OCT 2025 | SEVILLE-FIBES

In a rapidly evolving tourism landscape, the demand for innovative, responsible, and human-centered solutions is greater than ever. This immersive 3-hour workshop invites professionals from the travel, hospitality, and tourism sectors to rethink the future of tourist destinations. Through a proven innovation process, we’ll explore how cutting-edge technology can seamlessly blend with the power of human connection to create richer, more meaningful experiences.

Join us as we work together to tackle the challenges of modern tourism. You’ll learn how to apply empathy, awareness of change, and collaborative design to develop real, impactful ideas that will transform connected destinations into human-centered experiences that leave a lasting impression on travelers.

 

Workshop Details:

  • Date: October 24, 15:00 – 18:00
  • Location: Innovation Theatre, TIS Summit

 

What to Expect:

 

The session is divided into two engaging parts:

 

1. Sector Challenges Presentation:
The workshop will begin with a presentation on the key challenges currently facing the tourism sector, setting the stage for innovative thinking and problem-solving.

 

2. Interactive Group Work:
In the second part, attendees will work in small, focused groups to address specific challenges, generate ideas, and respond to questions and problems that have been prepared in advance. This hands-on collaboration will encourage participants to actively engage in crafting solutions that reflect a deeper understanding of human-centered design.

 

Meet the Speakers:

 

Both speakers bring a wealth of experience in innovation and strategic design, and they will guide you through this immersive process, helping you discover new approaches to building tourism experiences that are not only modern and connected, but also deeply human.

 

Why Attend?

 

Whether you’re a professional looking to refresh your approach or someone interested in pushing the boundaries of what’s possible in tourism, this workshop offers the chance to:

 

  • Collaborate with like-minded professionals
  • Develop creative, real-world solutions
  • Gain new insights into responsible, human-centered design

Confirm your seat!