Volver a Blog Bárbara Agudo Friedmann 27/10/2021 Expert in Experiential Marketing, Events and Communication with 20 years of experience in the MICE sector, developing both marketing strategies and face-to-face, hibrids and digital events. She obtained the best academic record in his Tourism career and achieved his master’s degree in Protocol and International Ceremonial at the University of Alcalá. Currently CMO Nanook and Training Director at IM +, the Spanish Association of Incentives Agency.