Volver a Blog Gines Martinez Cerdan 27/10/2021 The General Director is the head of the administration and management of 10 companies, 28 offices in Europe, America and Africa, 3 online platforms and more than 550 workers. He leads the management team of the company (Finance, Commercial, Product and Organization) and defines the profit and loss strategy (P&L), as well as the activity of mergers and acquisitions (M&A).He is part of the Alpitour Group Committee.