Creating your destination of the future means taking action today. This decade brings expectations of significant and urgent changes, resetting how tourism operates in destinations. As we rebuild following the pandemic, old business models and governance structures are being challenged, and a new mandate for tourism is being sought that puts destination needs and residents at the centre. We will draw on the Future of Tourism’s 13 Guiding Principles to explore this, illustrated with examples of destinations that are determined to do things differently. And with the COP26 climate talks drawing to a close and the “Glasgow Declaration” just launched to align our sector behind a decade of climate action, we will discuss the opportunities, with practical steps everyone can take. Come and join us, and find a community of support for your transition to a better future.