He studied international business economics and marketing at Corvinus University of Budapest. During his MA programme he spent a semester in New Zealand.

István started his career at Sony and then moved to PwC where he spent 2 and a half years. He has worked at the Hungarian Tourism Agency for over 4 years now and has been a director of marketing since January of 2022.

His main goal is to implement statistics to both the creative process and the media planning phase of image campaigns and base all marketing decisions on data.