Companies across the travel spectrum, recognize that digital is first and foremost an enabler of relationships. At the same time, the advancements of digital are changing the nature of those relationships — online check-in, mobile boarding passes and keyless hotel rooms are boons for convenience and saved labor costs, but also remove the person-to-person interactions that historically have been hallmarks of the sector. Travel companies must find ways to deliver those high-touch, brand-building interactions through digital, how can we work on that?