Back to agenda Business and leisure Travel Forum Digital & CIO's AgendaSustainability Adapting to Change: Business Travel Trends to Watch in 2024 Thu 24 Oct | 16:15 - 16:40 Auditorium Mabrian Gold Pass Platinum Pass In 2024, business travel will undergo significant changes. Key trends include a focus on sustainability, blending business and leisure travel (bleisure), integrating advanced technology for smoother experiences, prioritizing safety and health protocols, and optimizing travel budgets. Companies must adapt to these trends to stay competitive, enhance traveler satisfaction, and align with evolving global expectations. Speaker Catherine Logan Regional Senior Vice President - EMEA & APAC GBTA | Global Business Travel Association