Back to agenda Business and leisure Travel Forum CMO's & CSO's AgendaDigital & CIO's Agenda Adapting to Changing Preferences: Using AI and Big Data to Anticipate Trends Thu 24 Oct | 17:00 - 18:00 Auditorium Mabrian Gold Pass Platinum Pass Discuss how AI and big data analytics help tourism businesses understand and adapt to changing consumer preferences, from travel behavior patterns to emerging trends, enabling proactive strategies and innovations to meet evolving demands. Speakers Henry Mann Product Manager IOT and Big Data Telefonica Christo Kaftandjiev Nikolov Professor, Ph.D. Sofia University Icíar Romero Head of Corporate Relations Livit Design Álvaro Arrieta Valle Director of the Master in Hospitality Management, Lecturer & Researcher CETT Barcelona School of Tourism, Hospitality & Gastronomy Moderators Dimitrios Buhalis Professor/Established Chair in Tourism and Director eTourismLab Bournemouth University