Back to agenda CMO's & CSO's AgendaDigital & CIO's Agenda AI: Strategic and Operational Management and Marketing Wed 23 Oct | 12:00 - 13:00 Auditorium Mabrian Gold Pass Platinum Pass This session will explore the transformative impact of AI on management and marketing within the tourism sector. Industry leaders and AI experts will discuss how AI-driven tools and technologies can enhance decision-making, optimize operations, and create personalized marketing strategies. Attendees will gain insights into successful case studies, best practices, and the latest innovations in AI, enabling them to harness the power of AI for strategic growth and operational efficiency in their own organizations. Speakers Nina Colarić Cvirn Head of Social Media Slovenian Tourist Board Annalisa Nash Fernandez Intercultural Strategist BecauseCulture Francisco Nogueira Country Lead Iberia and LATAM HiJiffy Álvaro Carrillo de Albornoz Managing Director Instituto Tecnológico Hotelero Pedro Molleda Senior Vice President, Business Intelligence Minor Europe & América Moderators Carlos Flavian Professor of Marketing University of Zaragoza