Beyond the Moment: Designing Immersive Events with Value, Legacy, and KPIs

Immersive events are no longer just about creating memorable moments; they are about delivering lasting value and leaving a legacy. In this session, event designers and strategists will explore how to craft experiences that resonate long after the event ends. Key focus areas will include defining and measuring KPIs for immersive engagement, creating tangible value for both attendees and stakeholders, and ensuring that the impact of the event extends beyond its duration. Attendees will gain insights into the tools, techniques, and strategies necessary to design transformative events with measurable outcomes.