Back to agenda Building an Engaging Loyalty Program – MeliáRewards Thu 24 Oct | 17:00 - 17:15 Auditorium A World for Travel Gold Pass Platinum Pass This session will explore key milestones as well as the innovative features and benefits that have made MeliáRewards one of the leading loyalty programs in the hospitality industry. We will also share a vision for the future, including upcoming enhancements aimed at boosting customer loyalty and engagement. Speaker Sara Matarrubia Global Loyalty Director | MeliáRewards & Meliá PRO Meliá Hotels International