Back to agenda Crafting a Human-Centered Tourist Experience: A Hands-On Workshop Thu 24 Oct | 15:00 - 18:00 Innovation Theatre by Vueling Gold Pass Platinum Pass In a world of evolving tourist destinations, the need for innovative, responsible, and human-centered solutions has never been greater. Join fellow professionals in travel, hospitality, and tourism for an immersive 3-hour workshop designed to inspire new thinking. Together, we’ll explore how to blend cutting-edge technology with the power of human connection, working through a proven innovation process that highlights empathy, awareness of change, and collaborative design. Let’s co-create real, impactful ideas that redefine the modern, connected destination into a richer, more human experience—one that leaves a lasting impression. Speakers Pedro Enríquez de Salamanca Strategy & Innovation Designer Soulsight Lucía Acedo Strategic Designer & Researcher Soulsight