Back to agenda Hospitality Forum CMO's & CSO's AgendaDigital & CIO's Agenda Dynamic Pricing Strategies: Leveraging Intelligent Booking Software for Revenue Optimization on Global Markets Thu 24 Oct | 15:30 - 16:15 Auditorium Melilla Gold Pass Platinum Pass Learn about dynamic pricing strategies powered by intelligent booking software, including rate optimization algorithms and demand forecasting tools, that enable hotels and OTAs to adjust prices dynamically based on market demand, competitor pricing, and consumer behavior, driving revenue growth and profitability. Speakers Ignacio Valeros Blas Director of Revenue Management Ancillaries & Merchandising Iberia Neville Isaac Corporate Director Revenue Management Taiga Resorts Rolando García San Vicente Tourism innovation Eurecat Moderators Jaime Chicheri Founder Revenue Knowmads