Back to agenda Digital Demos HiJiffy – Ingresos 2.0: Más Reservas Directas, Upsell y Automatización con la IA Generativa Wed 23 Oct | 16:15 - 16:30 Innovation Theatre by Vueling All type of Passes Language: Simultaneus translation How Generative AI helps hotels boost direct bookings, upsell, and automate guest communication across the entire customer journey. Exploring success stories like Bahia Principe’s €14M in direct bookings via chat and Hotel Gran Bilbao’s 60% online check-ins through WhatsApp, it highlights why and how hotels can start implementing AI. Speaker Daniel Steinhardt Senior Marketing Executive HiJiffy