Back to agenda A World for Travel Sustainability How Should Your Travel Business or Destination be Communicating? Thu 24 Oct | 14:40 - 15:20 Auditorium A World for Travel AWFT Pass Positioning your destination or business for maximum value be it partnerships, investors, developers or the travelling public everyone agrees storytelling is an imperative. But actionable content is also an art. We’ll hear from businesses that have set the gold standard. Speakers Natasha Syed Travel Lead JC Decaux Mary Harris Director | Consulting Director Bird Global Advisory | Destination M&C Saatchi Shaon Talukder CEO & Founder Geotourist Moderators Rajan Datar Journalist and Host BBC