Back to agenda Business and leisure Travel ForumSmart Destinations Forum Destinations Manager AgendaDigital & CIO's Agenda Innovating Mediterranean Tourism: Sustainable Strategies for Growth Wed 23 Oct | 13:00 - 14:00 Auditorium Hainan Airlines Gold Pass Platinum Pass Explore the future of Mediterranean tourism through the lens of innovation and sustainability. This session will bring together experts to discuss cutting-edge strategies and technologies that are transforming the Mediterranean travel experience. Topics will include the integration of smart technologies in tourism services, sustainable practices to protect the region’s natural and cultural heritage, and innovative business models that cater to the evolving needs of modern travelers. The session will show how Mediterranean destinations can leverage these innovations to enhance competitiveness, attract investment, and ensure long-term sustainable growth. Speakers Juan Manuel Martínez Managing Director Green & Human Andrew Agius Muscat Co-founder and Secretary General Mediterranean Tourism Foundation Carlos Costa Full Professor University of Aveiro Antonio López de Ávila Director of Innovation, Education and Investment UN Tourism Moderators Dimitrios Buhalis Professor/Established Chair in Tourism and Director eTourismLab Bournemouth University