Back to agenda Activities & Attractions ForumBusiness and leisure Travel Forum CMO's & CSO's AgendaDigital & CIO's Agenda Innovative Solutions and Digitalization: Elevating Engagement and Sales at Tourist Attractions Fri 25 Oct | 12:00 - 13:00 Auditorium A World for Travel Gold Pass Platinum Pass This session explores how tourist attractions are leveraging innovative solutions and digitalization to enhance visitor engagement and drive sales. From interactive experiences to personalized offerings, learn how attractions are transforming the visitor experience and increasing revenue through digital strategies. Speakers José Ángel Martínez Full Stack Developer OK Located José Vázquez Rojel CEO & Founder Local Secrets Rodrigo Ruiz-Jiménez Carrera General Manager of the Patronato de la Alhambra y el Generalife Junta de Andalucía Moderators Nikolas Hatz Tourism Development Expert HatzConsult