Back to agenda Digital Demos Mabrian Technologies – From AI to GenAI: Empowering Destination Management Wed 23 Oct | 11:30 - 11:45 Innovation Theatre by Vueling All type of Passes At Mabrian we have been developing AI for more than 10 years to improve the management of tourist destinations by facilitating the extraction of relevant information and behavioural patterns based Big Data analytics. Today we reinforce our value proposition by offering a Gen AI development that will facilitate the activation of this information. Speaker Carlos Cendra Cruz Partner & Chief Marketing & Communication Officer Mabrian