22-24 OCT 2025 | SEVILLE-FIBES

Measuring Impact: Metrics and KPIs for Evaluating Sustainable Tourism Initiatives

Wed 23 Oct | 16:15 - 17:15

Examining key performance indicators (KPIs) and metrics for assessing the impact of sustainable tourism initiatives, from carbon footprint reduction to community engagement, to inform strategic decision-making, demonstrate accountability, and drive continuous improvement.

Speakers
Virginia Messina

Virginia Messina

Senior Vice President, Advocacy & Communications

WTTC

Cecilia Serravalle

Cecilia Serravalle

Social Impact Manager

Amadeus

Amber Wan

Amber Wan

Founder & Sustainability Consultant

Baba Yaga Consultancy

Alberto Quintanilla Cabañero

Alberto Quintanilla Cabañero

Madrid Regional CEO

Biosphere Sustainable

Carlos Cendra Cruz

Carlos Cendra Cruz

Partner & Chief Marketing & Communication Officer

Mabrian

Moderators
Debbie Flynn

Debbie Flynn

Managing Partner, Global Travel Practice Leader

FiNN Partners