Back to agenda Business and leisure Travel ForumHospitality Forum CEO's & Leadership SummitDestinations Manager Agenda Measuring Impact: Metrics and KPIs for Evaluating Sustainable Tourism Initiatives Wed 23 Oct | 16:15 - 17:15 Main Auditorium Amadeus Gold Pass Platinum Pass Examining key performance indicators (KPIs) and metrics for assessing the impact of sustainable tourism initiatives, from carbon footprint reduction to community engagement, to inform strategic decision-making, demonstrate accountability, and drive continuous improvement. Speakers Virginia Messina Senior Vice President, Advocacy & Communications WTTC Cecilia Serravalle Social Impact Manager Amadeus Amber Wan Founder & Sustainability Consultant Baba Yaga Consultancy Alberto Quintanilla Cabañero Madrid Regional CEO Biosphere Sustainable Carlos Cendra Cruz Partner & Chief Marketing & Communication Officer Mabrian Moderators Debbie Flynn Managing Partner, Global Travel Practice Leader FiNN Partners