Reinventing Mass Tourism: Strategic Solutions for a Sustainable Future

As mass tourism faces increasing scrutiny for its environmental and social impacts, the need for strategic solutions has never been more urgent. This session will explore innovative approaches to transform mass tourism into a more sustainable, responsible industry. Strategies and solutions that can benefit destinations, residents and travelers alike will be discussed. Attendees will gain practical information on how the tourism industry can reinvent itself to ensure long-term sustainability and positive global impact.