Back to agenda Business and leisure Travel ForumSmart Destinations Forum CMO's & CSO's AgendaDestinations Manager Agenda Reinventing Travel: How AI and Big Data are Shaping the Future of Personalized Tourism Wed 23 Oct | 10:30 - 11:15 Auditorium Hainan Airlines Gold Pass Platinum Pass Join this roundtable to discover how leading destinations are transforming the way we travel through generative AI and Big Data. Learn from experts who are revolutionizing the tourism industry, personalizing every aspect of the visitor experience to exceed expectations and redefine the concept of travel. Discover which best practices you can start applying now in smart destinations across Spain and Brazil. Speakers Abigail Sigüenza Director Strategic Marketing Madrid Destino Pedro Garibí Smart & Sustainable Solutions Business Development Manager T-Systems Iberia Jaime David Martín Fernández Data Analyst and Sustainability Project Coordinator SPEL - Turismo Lanzarote Fernanda Maia Oliveira Superintendent Prefeitura Municipal de Maringá Moderators Andrés Martínez Vidal CEO iUrban