Solving Fragmentation and Driving Smarter Innovation in Travel and Tourism

This session addresses the growing challenge of fragmentation in the travel and tourism sector, from disconnected businesses to inconsistent data on visitor behavior. Industry expert Shaon Talukder will explore how smarter data, AI, AR, and sustainable practices can drive innovation, creating more connected and transparent tourism. Attendees will discover strategies to convert online engagement into real-world visits, redefine tourism metrics, and foster sustainable growth that benefits travelers, communities, and the environment.