22-24 OCT 2025 | SEVILLE-FIBES

Tourism and Ethics, considerations in the use of new technologies

Thu 24 Oct | 16:15 - 17:00

We know that tourism is one of the fastest growing industries in the world and plays an important role in the economic development of many countries. But at the same time we are witnessing the emergence of ethical issues that have led to the need to
discuss a more responsible approach. Individuals, companies, organisations, we have all been forced to embrace technology,
because today it is an essential tool for development. In this session, we will address the close but complex relationship between ethics and technology and present 3 successful cases of how it is possible to apply ethical principles, use technological tools and at the same time obtain highly positive results.

Speakers
Rocio F. Brusseau

Rocio F. Brusseau

Cofounder

Camino de Europa / WAYS

Jakes Aguirrezabal

Jakes Aguirrezabal

Vice Minister of Tourism and Commerce of the Basque Government

Gobierno Vasco

Moderators
Daniela Otero

Daniela Otero

Acting Chair of the World Committee on Tourism Ethics

UN Tourism