Back to agenda Digital Demos TourOptima – Crafting a Seamless Customer Journey from Pre-Booking to Post-Experience Wed 23 Oct | 13:15 - 13:30 Innovation Theatre by Vueling All type of Passes For tour operators: Optimize email, WhatsApp, and SMS messaging pre-tour, on-tour, & post-tour to facilitate on-time arrivals, drive upsells and cross-sells, and ensure guest satisfaction. Speaker Ben Sann Founder & CEO TourOptima