Back to agenda Business and leisure Travel ForumHospitality Forum CMO's & CSO's Agenda Understanding Travel Agent Preferences and Behaviors Thu 24 Oct | 12:45 - 13:00 Auditorium Melilla Gold Pass Platinum Pass A recent Amadeus survey highlighted the importance of GDS usage, which continues to outpace other reservation channels. It reveals travel agent preferences like the significance of hotel description details, the impact of GDS ads (with over a quarter booking from these ads), property IDs, and booking trends. These insights enable hospitality professionals to better meet travel agent needs, enhancing booking rates and customer satisfaction. Speaker Sol Freixa VP Travel Seller Media Amadeus