Back to agenda Business and leisure Travel Forum CEO's & Leadership Summit Why we travel Thu 24 Oct | 10:00 - 10:30 Main Auditorium Amadeus Gold Pass Platinum Pass Why We Travel: Exploring the Motivations Behind Tourism – This session delves into the core reasons people travel, from cultural curiosity and adventure to relaxation and personal growth. Discover how understanding these motivations can shape the future of tourism and enhance destination appeal.