All Speakers Speaker Abigail Sigüenza Position: Director Strategic Marketing Company: Madrid Destino Abigail Sigüenza is a marketing and communication professional with +19 years of experience in tourism promotion. As Director of Strategic Marketing at Madrid Destino, she oversees the city’s brand and marketing strategies. She also leads digital transformation tourism projects funded by the EU’s NextGen Funds. With a strong academic background, including studies at Autónoma University of Madrid and Tufts University, she is also highly skilled in AI and its applications in marketing and tourism. Sessions Wed 23 Oct 10:30 - 11:15 Auditorium Hainan Airlines Gold PassPlatinum Pass Business and leisure Travel ForumSmart Destinations ForumCMO's & CSO's AgendaDestinations Manager Agenda Reinventing Travel: How AI and Big Data are Shaping the Future of Personalized Tourism