All Speakers Speaker Alba García Herreros Position: Communications and Marketing Manager Company: Radio Viajera Journalist and passionate about communication and digital marketing. Currently, I am responsible for Communication and Marketing at podcast2u Group and Radio Viajera, which is part of this group. I am dedicated to creating campaigns, analyzing trends and managing brand image, always looking for creative ways to connect with the audience. I really enjoy working in social media, content creation and strategic collaborations with other brands. Sessions Wed 23 Oct 15:30 - 16:15 Innovation Theatre by Vueling Gold PassPlatinum Pass Nuevos formatos de comunicación turística para marcas y destinos: redes sociales, podcast e influencers