All Speakers Speaker Alvaro Rubio Position: Country Manager Company: SiteMinder Alvaro Rubio is the Country Manager in Spain at hotel tech leader SiteMinder, passionate about hospitality, tourism and leadership Alvaro is driving the presence of SiteMinder, the global hotel industry’s leading guest acquisition platform in Spain. His Bachelor’s Degree in Tourism, deep-seeded understanding of the challenges involved with managing a hospitality business and his knowledge of sales have allowed him to become a leader. Sessions Thu 24 Oct 13:15 - 13:30 Innovation Theatre by Vueling All type of Passes Digital Demos SiteMinder – El 2025: Adaptándonos a viajeros y escenarios dinámicos Thu 24 Oct 16:15 - 17:00 Auditorium Melilla Gold PassPlatinum Pass Hospitality ForumCMO's & CSO's AgendaDigital & CIO's Agenda Driving Efficiency: Exploring Cost-Optimization Technologies in Tourism Operations