All Speakers Speaker Carlos Cendra Cruz Position: Partner & Chief Marketing & Communication Officer Company: Mabrian Partner and Marketing, Sales and Communication Director at Mabrian Technologies. After more than 10 years of expertise in directive positions and own business managing in diverse sectors such International Marketing and Commerce, Franchises and Hospitality, I took the decision of joining Mabrian Technologies as a partner to lead the Sales and Marketing strategy. Sessions Wed 23 Oct 11:30 - 11:45 Innovation Theatre by Vueling All type of Passes Digital Demos Mabrian Technologies – From AI to GenAI: Empowering Destination Management Wed 23 Oct 16:15 - 17:15 Main Auditorium Amadeus Gold PassPlatinum Pass Business and leisure Travel ForumHospitality ForumCEO's & Leadership SummitDestinations Manager Agenda Measuring Impact: Metrics and KPIs for Evaluating Sustainable Tourism Initiatives