All Speakers Speaker Cecilia Serravalle Position: Social Impact Manager Company: Amadeus Social innovation and impact measurement specialist. More than 14 years of experience supporting international organization to design and measure social impact initiatives. I worked with corporations, international foundations, NGOs across Latin America, Europe and MENA. Trained more than 100 entrepreneurs to measure the impact of their businesses. At present, I work to make travel a force for good at Amadeus, coordinating Travel4Impact a social innovation program focused on empowering SMEs. Sessions Wed 23 Oct 16:15 - 17:15 Main Auditorium Amadeus Gold PassPlatinum Pass Business and leisure Travel ForumHospitality ForumCEO's & Leadership SummitDestinations Manager Agenda Measuring Impact: Metrics and KPIs for Evaluating Sustainable Tourism Initiatives