All Speakers Speaker Federico Arch San Vincent Position: Regional Manager - Alternative Accomodation - Europe Company: Trip.com Sessions Fri 25 Oct 12:15 - 13:00 Auditorium Melilla Gold PassPlatinum Pass Hospitality ForumCMO's & CSO's AgendaDestinations Manager Agenda Barriers, Myths and Trips: How To Build The Branding Of Worldwide Destinations and To Attract Luxury Chinese Tourists