All Speakers Speaker Francisco José Morcillo Balboa Position: Project and Consulting Manager Company: MB3 GESTION Consultant specialized in urban planning and innovation, speaker&blogger. With over twenty-five years of experience in both the public and private sectors, focused on innovation through digital transformation in urban, territorial contexts and tourist destinations With a passion for driving the development of cities and territories and smart tourist destinations, I am fortunate to lead a magnificent team and be CEO of MB3 GESTION. Sessions Thu 24 Oct 16:35 - 17:00 Auditorium Hainan Airlines Gold PassPlatinum Pass Smart Destinations ForumDestinations Manager Agenda Políticas Públicas Turísticas. SIT y el Caso de éxito Baleares: estrategia del dato y su aplicación en la gestión de apartamentos turísticos