All Speakers Speaker Guillem Gisbert Position: Country Manager Spain & Portugal Company: Trip.com Guillem Gisbert is the Country Manager for Spain and Portugal at Trip.com Group and holds a degree in Tourism from CETT-University of Barcelona, where he also teaches in the Master’s program in Digitalization and Innovation. He has 15 years of experience in the tourism sector, having initially worked in national and international hotel chains and later in online distribution. He has been working at Trip.com Group since October 2020. Sessions Thu 24 Oct 10:30 - 11:15 Auditorium Hainan Airlines Gold PassPlatinum Pass Activities & Attractions ForumBusiness and leisure Travel ForumDigital & CIO's Agenda Personalized Tourism: AI and Big Data Driving Tailored Experiences