All Speakers Speaker Ignacio Gafo Position: Head of Programme Spain Company: Lucerne University of Applied Science and Arts Ignacio Gafo is the Head of the bachelor in Sustainable Tourism from UN Tourusm / HSLU and a professor at IE Business School and Brown University. He is a senior global executive with more than 20 years of experience in the Technology Industry and Professional Services. He is a customer and results-oriented executive that has defined and implemented successful marketing and digital channel strategies in Europe, Latin America and US. Sessions Fri 25 Oct 11:30 - 12:15 Auditorium Melilla Gold PassPlatinum Pass Hospitality ForumSustainabilityTalent Marketplace Addressing the Sustainability Talent Gap: Education and Talent Management for Sustainability Fri 25 Oct 12:15 - 13:00 Auditorium Melilla Gold PassPlatinum Pass Hospitality ForumCMO's & CSO's AgendaDestinations Manager Agenda Atrayendo a Turistas de Larga Distancia: Estrategias de Branding Global para Destinos