All Speakers Speaker Jorge Álvarez Diéguez Position: General Manager Spirirt Hotels & Apartments Company: Spirit Hotel Gran Bilbao With 25 years of professional experience, 15 years leading Hotel Gran Bilbao, trained as a coach in 2014, since two years ago general manager of the Spirit Hotels and Apartments group, with hotels and apartments in Bilbao, Burgos, Valladolid and Benalmadena. Co-founder of Spirit Hotel Global Business, a hotel consultancy that helps transform the business model by putting people at the center under the WE ARE INSIDE method. Attitude, passion, perseverance and humor are my values. Sessions Wed 23 Oct 12:00 - 12:45 Auditorium Melilla Gold PassPlatinum Pass Business and leisure Travel ForumHospitality ForumCMO's & CSO's AgendaDigital & CIO's Agenda Innovación y digitalización Hotelera Aplicada. Caso Real: Proyecto ‘Excellence’