All Speakers Speaker Jose Luis Lopez Serrano Position: Commercial Strategy & BI Director Company: Panoram Hotel Management As the Commercial Strategy & BI Director at Panoram Hotel Management, Jose Luis lead top-line strategy across brands and projects on portfolio, focus on making data-driven decisions. Previously, he served as the Commercial BI Director at Minor Europe (formerly NH Hotel Group), where he contributed to key commercial initiatives within their 5-year plan (5YP). Sessions Wed 23 Oct 11:15 - 12:00 Auditorium Melilla Gold PassPlatinum Pass Business and leisure Travel ForumHospitality ForumCMO's & CSO's AgendaDigital & CIO's Agenda Data-Driven Insights: Harnessing Analytics and Reporting Tools for Strategic Decision-Making