All Speakers Speaker Lucia Martinez Position: CIO Company: AR Hotels I began my career at Accenture, developing core banking solutions for major Spanish banks. After 9 years, I specialized in banking solutions and project management. In 2014, I joined Santander Technology in the UK, focusing on digital projects and leading key customer onboarding initiatives. In 2022, I became CIO at AR Hotels & Resorts, where I applied top tech practices. In 2024, I took on a parallel role as VP of IT at WAM Global, specializing in CRM, eCommerce, and marketing solutions. Sessions Wed 23 Oct 16:15 - 17:00 Auditorium Melilla Gold PassPlatinum Pass Hospitality ForumDigital & CIO's AgendaSustainability Harnessing AI and Big Data for Sustainable Tourism Strategies