All Speakers Speaker Natalia Zapatero Position: Board of Directors and Mentor - Spain Company: The Sigmund Project Natalia, a board member and mentor for SIGMUND, is a marketing and innovation expert with global experience in the travel industry. She founded a consulting company in Spain in 2006 and previously worked with the Spanish Tourism Office, Myriad Travel Marketing, and Lindblad Expeditions in the US. She holds degrees from Deusto University, Universidad Politécnica de Madrid, and NYU. Natalia also founded Turistopía, a renowned travel innovation conference, and is a top social media influencer. Sessions Fri 25 Oct 11:00 - 12:00 Auditorium A World for Travel Gold PassPlatinum Pass Activities & Attractions ForumBusiness and leisure Travel ForumDestinations Manager AgendaDigital & CIO's Agenda Leveraging AI for Inclusive Engagement with Diverse Communities in Tourism.