All Speakers Speaker Pablo Laffitte Position: CEO & Co-Founder / Founder & Co-Chairman Company: YaGuoXi / Mas Turismo Chino Creator of the first EBook about Chinese Tourism In hotels Worldwide “Relaciones Hoteleras Chinas”. Founder & Main-Host of the award winning podcast “Más Turismo Chino” and Founder, CEO and CTO of “YAGUOXI”, the first and the only communication, marketing and revenue management in the world created by the most important hospitality experts focused on improving the revenue in the hotels through the Chinese market. Sessions Thu 24 Oct 16:15 - 17:00 Auditorium Melilla Gold PassPlatinum Pass Hospitality ForumCMO's & CSO's AgendaDigital & CIO's Agenda Driving Efficiency: Exploring Cost-Optimization Technologies in Tourism Operations Fri 25 Oct 12:15 - 13:00 Auditorium Melilla Gold PassPlatinum Pass Hospitality ForumCMO's & CSO's AgendaDestinations Manager Agenda Barriers, Myths and Trips: How To Build The Branding Of Worldwide Destinations and To Attract Luxury Chinese Tourists