All Speakers Speaker Patricia Carrasco Position: Member IATUR/University of Granada Company: Instituto Andaluz de Investigación e Innovación en Turismo IATUR I have a doctorate in Economics and Business Sciences from the University of Granada. My line of research focuses on the application of new technologies in the tourism sector such as VR, AI and intelligent virtual environments, and their effect on consumer behavior. I combine research with my teaching work as Interim Substitute Professor in the Department of Marketing and Market Research at the University of Granada. Sessions Wed 23 Oct 15:30 - 16:15 Auditorium Mabrian Gold PassPlatinum Pass Smart Destinations ForumDestinations Manager AgendaDigital & CIO's Agenda Innovacion Digital y Sostenibilidad: Nuevas Herramientas Para la Gestión y Evaluación del Turismo