All Speakers Speaker Pedro Homar Position: Managing Director Company: Fundación Turismo Palma 365 / VisitPalma Pedro is a marketing and management of touristic destinations expert. Since 1994, he has hold responsibilities as corporate marketing director and managing director at Visit Palma, Iberostar Hotels and Resorts, BBDO, DDB, OGILVY and Young & Rubicam. Some of his areas of interest, include: ▪Holistic management and promotion of touristic destinations. ▪Smart Tourism Destinations. ▪Development and implementation of strategic plans. ▪360º marcom strategies Sessions Thu 24 Oct 10:30 - 11:30 Auditorium Mabrian Gold PassPlatinum Pass Activities & Attractions ForumBusiness and leisure Travel ForumCMO's & CSO's AgendaDestinations Manager Agenda+1 Smart Tourism Solutions: How European Cities Are Leading the Way