All Speakers Speaker Pilar Talón Ballestero Position: Director of the Interuniversity PhD Programme in Tourism and Director of Master in Revenue Management, Business Development and Big Data Company: Rey Juan Carlos University Pilar Talón Ballestero, expert in Spanish tourism, specialises in Revenue Management and Hotel Management. Doctorate and Master’s in Marketing, professor at Rey Juan Carlos University. Prolific author, leader in AI research for tourism, and advisor in Revenue Management. It was recognised among Spain’s top 150 tourism influencers. Sessions Thu 24 Oct 15:30 - 16:15 Auditorium Melilla Gold PassPlatinum Pass Hospitality ForumCMO's & CSO's AgendaDigital & CIO's Agenda Dynamic Pricing Strategies: Leveraging Intelligent Booking Software for Revenue Optimization on Global Markets Thu 24 Oct 16:15 - 17:00 Auditorium Melilla Gold PassPlatinum Pass Hospitality ForumCMO's & CSO's AgendaDigital & CIO's Agenda Driving Efficiency: Exploring Cost-Optimization Technologies in Tourism Operations Thu 24 Oct 17:00 - 18:00 Auditorium Melilla Gold PassPlatinum Pass Hospitality ForumCMO's & CSO's AgendaDigital & CIO's Agenda Maximizing Revenue: Optimizing Performance with Advanced Revenue Management Systems