All Speakers Speaker Rodrigo Ruiz-Jiménez Carrera Position: General Manager of the Patronato de la Alhambra y el Generalife Company: Junta de Andalucía The Alhambra and Generalife Trust, is an Autonomous Body associated with the Ministry of Culture of the Junta of Andalusia, created by Decree 59/1986 of the 19th of March. The Alhambra and Generalife trust is in charge of the protection, administration and conservation of the Monumental Complex of the Alhambra and Generalife, and Andalusian buildings associated for management and located in the city of Granada. Sessions Fri 25 Oct 12:00 - 13:00 Auditorium A World for Travel Gold PassPlatinum Pass Activities & Attractions ForumBusiness and leisure Travel ForumCMO's & CSO's AgendaDigital & CIO's Agenda Innovative Solutions and Digitalization: Elevating Engagement and Sales at Tourist Attractions