Samantha Perez

Samantha, founder of MICE Logic, has a solid professional experience in the transformation of the meetings and events business, sales strategy, technology, event management and operations in the MICE industry. Her global vision was forged at The Ritz-Carlton Hotel Company, Meliá Hotels International and NH Hotel Group. She works assisting companies within the MICE industry to transform their business, deploy new technology solutions, maximize revenue and sustained business growth.