China Destination Country Partner

22-24 OCT 2025 | SEVILLE-FIBES

Discover the country that will revolutionize tourism at TIS 2024!

China: the best-kept secret of tourism innovation at TIS 2024

This year, at the heart of the Tourism Innovation Summit 2024, we are proud to present China as our next honored guest country. Get ready to immerse yourselves in a fascinating journey towards the future of tourism, guided by one of the world’s most dynamic and visionary nations.

China, with its vast history, rich culture, and breathtaking landscapes, has not only captivated travelers for centuries but has also been at the forefront of innovation in the tourism industry. From the implementation of cutting-edge technologies to the creation of unique experiences, China has proven to be an undisputed leader in transforming the sector.

Unveiling China’s Tourism Renaissance: Trends, Innovations, and Record-Breaking Visits in 2024

The emerging trends and innovations in the Chinese tourism sector reflect the growing demand from travelers seeking authentic and enriching experiences. Moreover, China has rapidly embraced advanced technologies to enhance the quality and efficiency of its tourism services, providing an exceptional travel experience.

Embracing Tradition and Modernity: China’s Timeless culture in 2024

As China continues to embrace its cultural heritage while embracing modernity, it remains a top destination for travelers seeking to immerse themselves in a world of timeless charm and unparalleled beauty. Whether exploring ancient wonders or savoring culinary delights, visitors to China are sure to be captivated by the country’s rich cultural tapestry in 2024 and beyond.

 

Revolutionizing Tradition: Exploring China’s Culinary Landscape in 2024

While Chinese cuisine is steeped in tradition, it also embraces innovation and modernity. In 2024, visitors to China can experience the cutting-edge creations of avant-garde chefs who blend traditional ingredients and techniques with contemporary flair. From molecular gastronomy experiments to fusion cuisine that draws inspiration from global culinary trends, China’s dining scene is constantly evolving and pushing the boundaries of flavor.

 

Revolutionizing Tradition: Discover China’s Cultural Heritage in Seville at China Week 2024

While China’s culture is deeply rooted in tradition, it also embraces modernity and creativity. This year, visitors in Seville can experience a unique blend of Chinese heritage during China Week from October 18-23, 2024. From traditional Lion Dances and Kung Fu exhibitions to Flamenco with a Chinese twist, the event showcases a fusion of classic and contemporary performances. It’s a celebration where centuries-old customs meet modern influences, creating a vibrant cultural exchange that captures the spirit of innovation.


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China Taste: Savor Authentic Chinese Flavors in Seville

During China Week 2024, treat your taste buds to a culinary journey through authentic Chinese cuisine. A selection of Chinese restaurants in Seville will offer a variety of traditional dishes, bringing the flavors of China closer to you.

Participating Restaurants: Restaurante Buda, Asador Asia, Restaurante Ming, Restaurante Nou Port, Restaurante Yafei, Spicy Soul Hot Pot, Yangguofu (Malatang), Restaurante Zhen Bao, and Restaurante Gusto.


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China Sport: Join the Exciting Ping Pong Challenge in Seville

Get ready to experience the thrill of China Sport during China Week 2024! On October 22nd at 6:00 PM, the Chinese community will join forces with Sevilla FC for a spectacular ping pong competition at the Ramón Sánchez Pizjuán Stadium. This event is a celebration of sportsmanship and cultural unity, highlighting the passion for ping pong that connects both China and Seville.


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China School: Dive into Chinese Culture Workshops in Seville

Discover the rich heritage of Chinese culture at China School during China Week 2024. From October 21-23, the Centro de Visitantes Marqués de Contadero will host a series of workshops from 10:00 AM to 1:00 PM, where you can immerse yourself in Chinese traditions. Learn about calligraphy, tea ceremonies, traditional crafts, and more, guided by experts passionate about sharing their knowledge.


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China Destination Partner 2024